ah, the pleasaures of joseph beth booksellers: quiet music piped in to soothe as you browse a wide selection of books, magazines, gift items, music and movies, soft light perfectly reflecting off the blond wood shelves, fresh coffee, a pastry, or even a full meal available at the adjoining brontë bistro. Such a calm, adult refuge from the cold and noise outside.
but that’s not what we’re here to talk about. if you walk in the front door, take a right and keep on walking, you’ll hit joseph beth kids, one part playroom, one part library reading hour, and two parts diabolical retail masterpiece.
they’ve got a whole set of thomas the tank engine tracks and trains for kids to play with; each item also availbable for sale. they’ve got a melissa & doug kitchen console (the particular favorite of a certain member of this family) for pretend baking, or egg-frying, or pizza-making; yours for $199, not counting accessories. and they’ve got thrice-weekly story hours for kids, featuring (natch) readily available books from their shelves.
don’t get me wrong: i love the place: it’s a five-minute walk from home, and actually closer than our public library; it’s a chance to get your kid around other kids on those stir-crazy at-home days, and it somehow manages to be both kid-friendly and still have the same calming atmosphere that’s so inviting throughout the rest of the store. but it took a few visits before i recognized that i was regularly getting played by a two-year-old who would go in, amuse herself for thirty (precious peaceful blissful calm lovely and did i say peaceful?) minutes, then walk up and say, “daddy i want,” holding out train/ball/book/stuffed animal/you name it. and i’d be so grateful for those thirty (precious peaceful blissful calm lovely and did i say peaceful?) minutes that, before i knew what was happening, my wallet would open itself. nowadays, more often than not i say “maybe next time,” or just “no” and — in the face of protestations and crumpling faces and tears and collapses on the floor – tell myself it’s practice for later on when she and her brother are asking for more substantial purchases.
so go, and play, and enjoy … but be forewarned. you will be tested.



hmmm… although I’ve spent countless hours in JB, I’m not looking forward to the day when I’m going to have to pick between cash or “no”. as you’ve indicated, it’s a much different experience there as a parent I’m sure, and my time is coming soon.
nice post.